Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Experiential marketing isn’t new, but the way brands are activating now is at a totally different level. We’re seeing companies go beyond billboards and banner ads to create tech-forward experiences ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...