Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

You might be asking yourself, Why is my marketing strategy so important? Using the same concepts and ideas time and time again will leave you with an obsolete marketing plan. Adding life to your ...

Personal selling is a strategy that salespeople use to convince customers to purchase a product. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to ...

Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. A comprehensive digital marketing strategy helps outline the online channels and tactics ...

From ideation to completion, our resources empower you to reach your marketing goals with tools to develop a new marketing strategy or polish your existing one. Discover how to pinpoint your company’s ...

Opinions expressed by Entrepreneur contributors are their own. As a small business owner, you know your vision and plan matter. To start a successful business, you’ll need an ironclad business plan ...

I've had the opportunity to deliver, coach and witness numerous international presentations. This experience all points to one lesson—in addition to the careful preparation required for any ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the ...