Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone. Market segmentation involves using market ...

Marketing campaigns fail when companies aren't successful in understanding the audience they are pitching their products and services to. Research is key to getting to know your target demographic, ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...