Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Everyone knows PowerPoint. The presentation software is ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

I have never really been trained to give a presentation, but I have learned enough over my 20 years in the technology busy to know that "death by PowerPoint" (sorry Microsoft) is a very real ...

As a marketer, you're probably familiar with this experience: A member of the sales team has an upcoming meeting and needs to put together a pitch deck. The sales rep finds a previous pitch deck and ...