These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

For many small-business owners, big data analysis has either been too expensive or too complicated to consider. But times have changed, and if you're relying solely on web analytics -- how many clicks ...

Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third-party data, product data has taken on greater value ...