We are deep in the GenAI hype era, so it’s easy to forget about that other kind of AI – the optimization kind. Remember when personalization was THE red-hot AI? It wasn’t that long ago. While it has ...

Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. 29, 2024. The retailer also plans to concentrate on updating ...