The founder turned her frustrations into a boundary-breaking movement. Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, these ...

Minimal make-up: file it under things that are infinitely more difficult than they seem. Repopularised by the clean-girl aesthetic and slicked-back bun crew, minimal make-up has raced to the fore once ...

Maybe it's the Wednesday Addams effect, maybe it's the overarching sense of anarchy thanks to the strikes, or maybe it's more proof that a beauty trend only becomes truly iconic once it's been around ...