When I wrote my own MBA admissions essay, I remember feeling lost, rambling without a clear direction. Crafting a standout essay requires self-awareness, authenticity, and alignment with the program.

Smile! You're on camera -- a video camera, now integral to our lives. Video Conferencing applications have gone from nouns to verbs. Most of us Skype, Google Hangout, or FaceTime friends and relatives ...

Once you complete your application, we will ask you to record some video essays for us to get to know you even better. Many of our past applicants had some angst about this portion of the application, ...

The personal essay is an essential component of your application. How compelling it is — or isn't — can make or break your acceptance.