Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Tokenized rewards, decentralized tracking, and the promise of global flexibility are all at work in this digital overhaul, which may offer better transparency, user control, and efficiency across a ...

New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...