At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, ...

MegaBonanza is one of the newest and most exciting sweepstakes casinos, with a compelling loyalty program. Here is how the ...