Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...

Delta Air Lines' SkyMiles has been ranked the world's most valuable airline loyalty program, with an estimated valuation of more than USD ...

Having advised on the launch of dozens of restaurant loyalty programs, I’ve witnessed the transformative power of a well-executed loyalty strategy. However, based on my experience on the brand side, ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

Kalalou introduced a tiered loyalty program in 2025 modeled after Creative Co-Op‘s, offering discounts up to 20% based on annual retail spend. Creative Co-Op’s Advantage program grants retailers ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...