Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Reimagined rewards program introduces better perks, richer benefits, and more ways for loyal shoppers to earn on everyday purchases -- Michaels is expanding its loyalty program with the introduction ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

WalletHub’s latest study highlights which loyalty programs deliver the most consistent value.

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s co-branded bank cards while reducing some rewards for budget flyers.

American Airlines adds new loyalty program perk cruisers will love originally appeared on Come Cruise With Me. Airline loyalty programs and airline rewards credit cards have grown extremely popular ...

This shift generates a new model called a tokenized loyalty economy. Rather than using simple points, users receive blockchain-based tokens. In this guide, ...

Wayfair launches Wayfair Rewards in Canada as the home retailer deepens its loyalty strategy and expands its omnichannel ...