We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...