“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product ...

As the world becomes more and more digital, people's attention spans seem to be decreasing. They don’t want to wait to get what they want, and businesses may need to acclimate to those demands. In the ...

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...

Rick Broida is the author of numerous books and thousands of reviews, features and blog posts. He writes CNET's popular Cheapskate blog and co-hosts Protocol 1: A Travelers Podcast (about the TV show ...

Loading websites over a slow connection can be frustrating and expensive. That's why Google offers Data Saver, a feature that lets Chrome reduce data use by up to 90 percent and load pages two times ...

Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical ...

Some Web pages finish loading in an instant, while others load slowly or in pieces at varying speeds, even on the same computer. The factors that add up to slow or irregular Web page loading can cost ...

If you’re a website owner and you want your marketing dollars to stretch further, you should prioritize SEO. But SEO is a long-term game; in fact, some aspects of an SEO strategy can take months, if ...