Google AI Overviews caught linking back to its own search results

Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, ...
Search Engine Roundtable

Google Things To Know Also Linking Back To More Search Results

Google Search is not just having its AI Overviews link back to itself but also search features like Things To Know. This is all while Google touts how it is seeing impressive growth in search results ...
Searchenginejournal.com

Google Links To Itself: 43% Of AI Overviews Point Back To Google

Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data. 43% of AI Overviews link back to Google's search results. Longer search queries ...
Search Engine Land

What is link equity and why does it still matter in an AI landscape?

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...