Live, linear TV networks still see benefits for continued top viewing prime-time programming genres. Is this top-line, upper-funnel, viewership data still enough to sway advertisers to any degree? The ...

The E.W. Scripps Co. is eliminating more than 200 jobs and will “wind down” its national news programming, as the company cites an adverse advertising environment. In a memo to employees, CEO Adam ...

2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...

Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of ...

Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages ...

Things just aren't getting better for legacy media overall when it comes to actual advertising revenue for all its streaming and linear TV businesses. Five of the largest traditional media companies ...