To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

When Aspen Skiing Co. teased its new logo on social media last week, several observers said they had to call a spade a spade. What they saw was the Ace of spades from a deck of cards. Skico chief ...

The Toronto Maple Leafs, an Original Six NHL franchise with an esteemed visual heritage, have unveiled the first significant visual change to their logo in nearly half a century. The franchise will ...

Between 2000-2009 the percentage of corporate logos featuring images of leaves more than tripled, going from around 1% to as high as 3.87%. And no wonder: there's no quicker way of signifying "growth" ...

The first Original Six team to appear in THN's logo rankings is Toronto. How on Earth could we rank an institution like the Maple Leaf so low? Sacred cow, meet slaughterhouse. How dare we slot an ...

In the spirit of 4/20, envision an imaginary (or real) cannabis-related business. What does its logo look like? Since the symbol that represents the marijuana is so iconic, you’re likely picturing the ...