A retail store requires comprehensive marketing planning, from determining the products being sold to how the in-store advertising materials will be displayed. Part of that planning is developing ...

Retail design involves developing your floor space to best appeal to your customers. Market surveys of the clientele that you are trying to attract dictate how to configure your store, what kind of ...

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Over the past year or so, California-based AO has enjoyed a bump in its retail design assignments that, according to its Managing Partner Rob Budetti, can be attributed mostly to retail being ...

In the ever-evolving realm of interior design and retail, merchandising and staging strategies have become the secret weapons driving success. With fierce competition and discerning customers, it’s ...

The second weekend in January means only one thing for me. It’s NRF, retail’s “Big Show” in New York. Having attended for over three decades now, NRF is a pivotal moment in my retail calendar. It’s a ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...

In 1999, a new kettle changed everything. It was blue, bold, and sold at Target—not in a design boutique, not in a museum shop, and not in a luxury department store. This wasn’t just a new product ...