How the Sphere Morphed Into an Interactive Lego Death Star

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Newser on MSN

Lego unveils 'most revolutionary innovation' in 50 years

Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...
iHeart on MSN

Lego introduces its 'biggest innovation' since the minifigure in 1978

At CES 2026 in Las Vegas, LEGO introduced its new SMART Play system, a screen-free technology designed to bring children's ...