Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
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LEGO Star Wars smart play sets price, details, and what you need to know

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...
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New Transformers Soundwave LEGO Set Revealed with Sound Effects

LEGO is back with a brand new set for Transformers fans as they officially unveil the 2025 Icons Transformers Soundwave! This premium build brings the classic Decepticon to life like never before ...

Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...