Lego launches 3 Pokémon sets
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LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive technology, lights, sound, motion sensing, and more, powered by the LEGO Smart Play system.
Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days of March and they're all available for preorder at Amazon. Here are the details.
Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that dictate how it should make sounds or light up.
LEGO Art Love Set Is This Year’s Hottest Valentine’s Day Gift, Now on Sale at a Record Low on Amazon
Amazon currently has the LEGO Art Love set on sale for $64, down from the usual $80, which is a savings of $16 or 20%.
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Celebrate Lunar New Year with the Lego Spring Festival Good Fortune build while it's over $37 off
SAVE $37.39: The Lego Spring Festival Good Fortune set is on sale at Amazon for $52.60, down from the list price of $89.99. That's a 42% discount.
An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.