Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...