The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

Soompiers, we have some exciting news for you! Viki has partnered with DIA TV, the No. 1 place where you can meet trendy K-culture related short videos. What does this mean for you? Another place to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...

If you have monolids, you shouldn't see them as a challenge — they're a blessing. Usually seen in people of Asian descent, this feature is distinguished by a lack of a fold or crease in the eyelid.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

I've been there a lot of times before: Getting inspired by a K-drama leading lady's look or a K-pop star's music video and trying to replicate the makeup look on myself, only to end up with a look ...