Account managers these days are often juggling between different applications and digital tools. This leads to data and intelligence being stored in silos. When it comes to account planning, a lot of ...

Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients.

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general thought leadership. But when leveraged strategically, the communications ...