Four months after he was appointed chief executive of the troubled advertising agency JWT, Noel Magnus has restructured the business, hired new staff and added new services. Now he needs to win new ...
JWT said many of its clients want to build a strong presence on their own mobile sites and as such have a strong need to understand consumers. Gigya manages first-party information collected through ...
Day 2 of the proposed JWT Group takeover passed with one JWT client stating it would yank its business if the firm was acquired, the agency`s stock remaining steady and the principals in the deal ...
The timing of Bob Jeffrey’s visit to Asia could not have been more awkward. The global CEO of JWT landed in the region just as his agency was trying to make good a massive blunder in its India office.
Do you remember Jayson Blair? Blair was a New York Times reporter who, in 2003, was accused of fabrication and plagiarism of a number of articles. One of the fabrications included Blair's interviewing ...
More than a few eyebrows were raised when former British Gas marketing director Nick Smith was linked to the JWT London chief executive job (MW last week). Smith, currently at Accenture, could be a ...
Namrata.Singh@timesgroup.com Mumbai: With disruption becoming a reality in every industry and in the entire marketing mix, all companies are re-imagining the future of their business and brands. To ...
Author Jane Austen and agencies may not appear likely bedfellows but there is a lot agencies can draw from her example when it comes to cultivating client relationships, according to JWT European ...