I have been researching the psychology of conspiracy beliefs for seven years now and people often ask me why people believe in them. This is not a simple question. There are many reasons people might ...

A new series of experiments suggests that people consistently view slow, deliberative thinking as a sign of higher intelligence and reliability compared to fast, intuitive thinking, even when both ...

Here’s a simple test of reasoning ability: “A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?” (Pennycook et al., 2015). If your answer was “10 ...

Imagine the director of a big company announcing an important decision and justifying it with it being based on a gut feeling. This would be met with disbelief—surely important decisions have to be ...

Balancing gut feelings with hard data isn’t a soft skill. It’s a strategic advantage. In an era where AI, automation, and ubiquitous dashboards flood us with metrics, it’s tempting to believe that ...

While we’ve become increasingly reliant on metrics for design decisions, there is something more powerful in human creativity: the art of mental stargazing and the hidden currents of our intuition.

Many high performers across sports, business and the arts will tell you they swear by their intuitive sense. It allows them to make decisions, often in a split second, without overthinking and missing ...