Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category ...
The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...
We know for a fact that data is the lifeblood of modern organisations—whether B2B or B2C. And businesses are always looking for innovative methods to generate and use data that gives them a ...
B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager ...
Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...
RocketReach announced its February 2026 product release, introducing email Sequences, significantly expanded Intent Data coverage, major database growth, and a simplified Universal Credits model for ...
John is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. As marketers, we’re all looking for a silver bullet to resolve ...
NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced a 41% expansion of its proprietary ...
In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...
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