During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

TurboTax, from Intuit Inc. (Nasdaq: INTU), the leader in online tax preparation, processing nearly 40 million tax returns last year alone, announced today the launch of its Latino-focused integrated ...

NASSAU, The Bahamas – A newly designed, more intuitive Bahamas.com officially launched today as the next phase of an integrated marketing program that is revamping the Islands Of The Bahamas brand.

What is 'integrated marketing communications'? My profession is well known for coming up with trendy buzz words. I guess it's that 'campaign mentality' that we frequently put to work on behalf of our ...

The current view of marketing focuses on the exchange relationships used by both profit and nonprofit organizations. The research reported here examined a particular nonprofit marketing ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...