Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...
WhizzCo, the Israel-based company that lets publishers and advertisers work with multiple vendors simultaneously, today will launch an instream video offering that supports content recommendations ...
NEW YORK, NY, UNITED STATES, April 6, 2023/EINPresswire.com/ -- PadSquad, the high-impact advertising experiences leader, today announced it has acquired patent ...
Year-over-Year Growth in Video Adoption and Revenue Highlights Changing Priorities for Interactivity Within Omnichannel EnvironmentsNEW YORK, Jan. 08, 2026 (GLOBE NEWSWIRE) -- PadSquad, the leading ...
The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to ...
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