If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential.

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential. Where traditional outbound marketing and PR were once the go-tos ...

An effective marketing plan is essential for your company. The days of outbound marketing – cold phone calls, cold email blasts and direct mail – are coming to an end. The future of marketing your ...

This popular marketing mind-set, which adopts a holistic approach to attracting customers to your brand, has been gaining traction over the past few years and began to gather momentum over recent ...

Small businesses often face many challenges when it comes to marketing their products and services. Limited budgets, a lack of resources, and a lack of expertise can make it difficult to develop and ...

Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

I’ll say it: the days of outbound marketing are over. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become ...