In a world dominated by Google AdWords and pay-per-click strategies, is there any real value in an old-fashioned phone call from an interested prospect? The answer is a resounding yes. Marketing teams ...

Marketing strategies continuously evolve. For your business to stay ahead of the competition, it must stay current with the latest trends, techniques, and technologies. What Is Inbound Marketing?

The integration of artificial intelligence into business communication systems has revolutionized how companies handle inbound telephone calls. When implemented correctly, AI can enhance customer ...

It’s never been easier to get a high volume of inbound leads. Mobile has breathed new life into direct response marketing. The proliferation of the use of click-to-call buttons on mobile lead-gen ...

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing ...

As a B2B marketer, you're responsible for driving leads that ultimately convert to revenue. But what happens when you overlook a valuable source of leads... such as inbound phone calls? Nearly ...

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service. If you and your staff can’t handle the high volumes of inbound calls you’re getting from ...