Prior to the arrival of IGTV, brands and businesses utilized Instagram Stories as a way to upload multiple short video clips to their profiles. While Instagram Stories has been a huge success, ...

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool. It offers a way for you to connect with your audience, grow ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...

Instagram surpassed 1 billion users last year, and the milestone marked big changes for the platform. Chief among them was the introduction of Instagram TV (IGTV), a long-form video content service ...

Video is a powerful medium for communicating information—and as teachers know, students love using it, especially YouTube. From a viral video with a clip reminiscent of America’s Funniest Home Videos, ...

"There’s something much more exciting about seeing the light reflect on an eye gloss or dramatic highlighter when it’s a video," says Kristie Dash, who works on Instagram's beauty partnerships. "The ...