The COVID-19 pandemic brought several challenges for enterprises and their employees, as business aims to keep productivity high while working from home. “Design Thinking” is one strategy IBM is using ...

Since 2013, IBM Corp. has been taking a new approach to the design of its products. With the hiring of 1,300 designers from places like Rhode Island School of Design and the Parsons School of Design ...

At UT Austin, undergrads from an array of disciplines are learning about design thinking by exploring the same problems IBM is actually working to solve. IBM is indeed an enormous presence in the ...

Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM ...

Being one of the world’s oldest technology companies comes with its perks – and its challenges. IBM has recognized as much, determining that innovation in today’s world requires a focus on user ...

IBM design researcher Meghan McGrath shares how working in literature–including a stint at a poetry journal–helped her better serve users. Meghan McGrath: On paper, it would look almost cartoonishly ...

Six weeks into working with IBM Garage -- a centre that Big Blue uses as a test bed to meld human resources (HR), artificial intelligence (AI), and culture -- Australia's oil and gas giant Woodside ...