It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

For business owners, it’s tempting to play things on the safe side and strive to never, ever offend a potential customer. Controversy is a good way to get attention, but many companies veer firmly ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...

Hey, remember that Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Are funny ads back? The Drum humorologist Paddy Gilmore thinks so. Here he outlines the highs and lows of humor in 2025, prepare your funny bones for a ticklin’. Where is funny marketing at the end of ...

Meg Ryan and Billy Crystal reprise their roles from "When Harry Met Sally" in a Super Bowl 2025 ad from Hellmann’s. The best Super Bowl 2025 ads airing in Sunday’s game will do a lot more than make us ...

Forbes contributors publish independent expert analyses and insights. The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more ...