Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

One minute, you’re watching a video about travel, and suddenly, your feed is filled with flight deals and hotel recommendations. It’s not magic, it’s the algorithm at work. From what you scroll, click ...

However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...

The X logo appears on a smartphone screen. (Photo by Nikolas Kokovlis/NurPhoto via Getty Images) (NurPhoto via Getty Images) When X's engineering team published the code that powers the platform's ...