When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

What do C-suite executives, supervisors, and managers of teams of all sizes all have in common? A fixation on metrics. Derived from company strategy and overarching goals, metrics are by far the most ...

Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts? Implementing and monitoring metrics is critical to ...

Efforts to measure corporate sustainability performance are now rampant. Many companies are actively working to improve the measurement of their sustainability impact; a Google search of “corporate ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...