Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Gaining customer trust is more important than ever for marketers today. And while companies must focus on revenue, creating loyal customers is vital for long-term success. Placing customer ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

It’s not a one-time achievement, building customer loyalty a continuous process of building trust by showing up, delivering value and being reliable. Loyalty isn’t transactional: It’s about ...

Did you know that Gen-Z makes up 40% of the global consumer population, and their spending power has reached over $360 billion? But what is intriguing about Gen-Z is they have different expectations ...