Google has issued a legal “cease and desist” letter to Kantar Media and Barb, forcing the measurement companies to halt a service comparing YouTube and TV viewership. Kantar Media and Barb began ...

Google uses over 200 signals to determine what page it will serve up as search results in response to a query from a user. It is also true that no one outside of Google knows for sure exactly what ...

Google is not one to one to "retire" apps, services, and products, sometimes with little prior notice. That's true for products that have cost Google a lot of money as well as some products that do ...

Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave ...