Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

But are they any good? After using each of them during the past week, I can answer that question with a “yes,” but one of the three is heads and shoulders above the rest. Here’s a look at the good, ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

We may earn a commission when you click links to retailers and purchase goods. More info. Google Analytics, an invaluable app for website owners that never seems to get the attention it deserves, ...

We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the option of ...

App updates are great for many different reasons. They often include new features, new changes to the user interface that make for an exciting new visual appeal, and sometimes they simply include just ...

GAget is a Google Analytics app for macOS that started life as a Dashboard widget. These days, GAget resides in macOS’s Today widget panel of Notification Center. If you’ve ever used Google Analytics, ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant ...