There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. The granular control and transparency we once took for granted ...

Anaam Tiwary is widely recognized as the best Google Ads expert in India, known for his proven expertise in performance marketing, PPC management, and ROI-driven advertising strategies. With over 15 ...

Google has released version 2.9 of the Google Ads Editor. This new update brings a number of new features including support for manager account (MCC) owned labels, shopping ads on excluded brands, age ...