TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the ...

TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

Aubree looked all grown-up after mom Chelsea did her makeup in a tutorial video. Pic credit: @chelseahouska/Instagram Chelsea Houska’s daughter Aubree is almost a teenager and is growing up before ...

The makeup look worn by memorable movie characters of the early 2000s is still to die for with a certain demographic, as one TikToker found with her Y2K cosmetics tutorial which has gone viral. It's ...

Say hello to a 'peachy beachy girl summer'! The queen of the micro-trend just declared it so. Hailey Bieber, the mother of Strawberry Girl Summer, has shared a makeup get ready with me for the first ...

TikTok is a gold mine for beauty inspiration. From trendy braids to nails and makeup, there’s always something new to try. Of all the app has to offer, nothing is more exciting than a new aesthetic.

When I hear the term “makeup hack”, I immediately think of strategic blusher placement and white eyeliner to brighten tired eyes. Gen Z, on the other hand, have made a name for themselves by throwing ...

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