YouTube is testing a new membership gifting feature with a small group of creators, the company announced this week. The company launched a beta version of Channel ...

Rick is an Associate Professor of Marketing at the University of Michigan’s Ross School of Business. He is the author of Tightwads and Spendthrifts: Navigating the Money Minefield in Real ...

Gifting money can be a generous and thoughtful gesture, but without proper guidelines, it can lead to misunderstandings and family drama. Essential rules can ensure your monetary gifts are received ...

During the holiday season, brands often turn to gifting as a loyalty tool—but what separates transactional tokens from meaningful gestures is personalization with intention. According to Tal Keshet, ...

'Tis the season for giving gifts. There's been a ton of research on how good we feel when we give and receive gifts. Hormones are released and it creates a positive feedback loop. Someone is generous ...