Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important ...

Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to ...

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

BrightEdge engineers have developed a "generative parser" to support Google’s eventual rollout of its search generative experience (SGE) from Search Labs. The parser interacts with artificial ...

The retail industry is working to catch up on generative AI as the technology evolves at a rapid pace. While plenty of companies are using it to drive efficiency, it’s also presented a change to how ...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

Generative AI Insights Generative AI Insights, an InfoWorld blog open to outside contributors, provides a venue for technology leaders to explore and discuss the challenges and opportunities presented ...

GameSpot may get a commission from retail offers. An update to the Call of Duty HQ page on Steam confirms that Activision's development teams do in fact use "generative AI tools" as a means to "help ...

Google puts AI Mode in Chrome’s address bar with page-aware prompts, Gemini help across tabs, and stronger protections, rolling out in the U.S. first. Join 75,000+ Digital Leaders. Learn how to ...