Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Generation Alpha was born into chaos—climate anxiety, AI everything, and a social media landscape that’s both playground and battlefield. They don’t remember a world without screens or a time before ...

Last week, the Texas House of Representatives passed House Bill 186, which would require social media companies to verify a user’s age when they sign up for an account. If the bill becomes law, tech ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. Subscribe to our newsletter for ...