Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch. The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their ...

Stainless steel water bottles becoming the latest fashion statement is all the proof necessary that being a hydrated human is top of mind. But it takes a high IQ to optimize hydration. HY.Q has ...

Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its latest commercial, a spin on its "Is it in you?" ad with Michael Jordan. In steps Caitlin Clark, ...

Your atypical Gatorade commercial features a masterfully sculpted athlete performing some great, sweaty endeavor of sports greatness. Only after the athlete has reached their goal in the commercial do ...