Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

By combining LG Ad Solutions' audience viewing experiences and first-party CTV inventory with Aarki's deep neural ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

Rumblings of advertisements infiltrating the Xbox Cloud Gaming service have begun to surface, as users report encountering ...

Microsoft may soon roll out its ad-supported Xbox cloud gaming plan more widely, after users began spotting in-app notices hinting at limited, ad-backed play sessions on the Xbox app ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...