In Part 1 of a series, marketing leaders break down which fundamentals endure, what gets scrapped and what actually scales ...
ATLANTA, June 11, 2024 /PRNewswire/ -- GTM Partners, the only analyst-advisory firm focused on making Go-to-Market (GTM) simple, introduces GTM is Better Together for teams, tech, and trust today. The ...
Lift AI's ONE Signal technology uses Micro-Behavioral Analysis to score website visitor intent with 85% accuracy, solving the ...
Most go-to-market (GTM) teams today still follow a legacy structure: Sales development representatives (SDRs) source leads, account executives (AEs) close deals and account managers (AMs) manage ...
Hasan Imam, Chief Executive Officer Obsidian Security, tells Greylock partner Asheem Chandna about his approach for a successful go-to-market strategy. The first year of a start-up can be a heady time ...
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