Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

Space to play or pause, M to mute, left and right arrows to seek, up and down arrows for volume. Friction is a force that exists when two surfaces rub up against each other. For example, this cup on ...

Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

Customer effort is both the most important and the most overlooked factor in building true customer loyalty. Unnecessary effort, a.k.a. friction, is particularly damaging. Starting a friction log will ...

Is friction real? Once, with the quiet certainty of someone who just stayed up all night in the company of equations describing concrete, my college roommate told me that friction was made up. Now, ...

Irregularities present on a surface are often described as surface roughness or texture. These surface textures such as grooves and dimples impart friction, which is the force between two sliding ...