Retailers invest heavily in consumer psychology to understand exactly how the human brain responds to sensory cues, layout ...

If you’ve ever driven down a main road, you might have noticed something odd. One burger joint looks almost identical to the next, from the color of the walls to the placement of the drive-thru.

Walking into a grocery store with the goal of eating healthier can feel deceptively simple, and surprisingly overwhelming. Endless aisles, flashy advertisements and time pressures often push many ...