Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Photo Credit: A thoughtful welcome at Fairmont The Palm — a small gesture that reminds us how true loyalty is built through personal touches, not just points. Unsplash For years, airlines and hotel ...