Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...
Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.
A person’s memory is a sea of images and other sensory impressions, facts and meanings, echoes of past feelings, and ingrained codes for how to behave—a diverse well of information. Naturally, there ...
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